Case Study: Array achieves 5,000 opening-day bookings with Posh Cockney

Array drives 5,000 first-day bookings with Posh Cockney

Posh Cockney was hired by Array, a high-end restaurant in Essex, to build its digital presence and drive bookings. The challenge was to launch the brand and attract diners without using paid advertising, relying solely on organic growth. Additionally, both the website and mailing list had to be created entirely from scratch for a venue located just outside of London.

Posh Cockney developed a comprehensive digital strategy focused on Instagram, email marketing, and a new website. They built a mailing list through a launch holding page and created engaging social content to tease the opening and introduce the team. The results were significant, with the restaurant gaining over 30,000 Instagram followers and 4,000 mailing list subscribers before launch, leading to 5,000 bookings on the first day. Six months later, the email list grew to over 10,000 subscribers with a 45-50% open rate, consistently driving spikes in bookings.

Array