Case Study: Theories Group scales AI content across 800+ websites with Portkey and n8n

How Theories Group Uses Portkey + n8n to run 800+ Websites

Theories Group, a Sweden-based digital media company, faced the challenge of managing the growing complexity of generating and publishing localized, intent-based content across their portfolio of over 800 niche websites in more than 70 languages. To automate their entire content pipeline using LLMs, they needed a solution that would not compromise on control, visibility, or speed, leading them to implement Portkey.

By integrating Portkey with n8n for workflow orchestration, the vendor provided a comprehensive LLMOps solution. Portkey managed all LLM interactions, housing a library of over 100 prompts and offering full observability into performance and costs. This enabled Theories Group to build a fully automated, scalable, and forward-compatible content engine that now handles billions of AI requests, allowing for rapid experimentation and seamless publication across all their global markets.

Theories Group

Stefan

Co-founder