Case Study: MagellanTV achieves successful streaming launch and subscriber growth with Portent

Targeted Marketing Delivers Successful Launch

MagellanTV, a documentary streaming service entering a crowded market with a new website and little brand recognition, needed help generating awareness and subscriptions. Portent supported the launch with services including SEO, content strategy, paid social, PPC, analytics, and influencer sponsorships to help establish the brand online and reach the right audience.

Portent implemented a combined SEO, CRO, paid media, and influencer strategy, including YouTube and podcast sponsorships, keyword-focused content, and site optimization. The results included a 42% month-over-month increase in organic users, YouTube driving 48% of subscription sign-ups, an 85% decrease in CPA over six months, and more than $150,000 saved in ad spend.

MagellanTV