Case Study: Tire Recappers achieves 125% Revenue Growth with Portent

Sustained Revenue Growth with PPC Management

Tire Recappers, an e-commerce automotive business, wanted to grow online revenue through search while keeping their return on ad spend strong and lowering their cost per transaction. They worked with Portent on PPC management because low product awareness made it hard to reach enough high-intent searchers without sacrificing performance.

Portent overhauled Tire Recappers’ campaign structure, expanded keyword strategy, and launched Google Shopping and conquesting campaigns to increase qualified traffic. The results were strong: revenue grew 125% year over year, average cost per transaction dropped 22%, and return on ad spend increased 133%.

Tire Recappers