Case Study: RealTruck achieves 94% organic traffic growth with Portent SEO

RealTruck.com and Portent Rev Up Organic Traffic and Revenue

RealTruck, a multi-million-dollar e-commerce retailer for truck enthusiasts, was facing declining organic traffic and suspected duplicate content issues across its massive site. Portent was brought in to help with SEO and content strategy, including technical SEO, content optimization, and new content production.

Portent identified a manual SEO penalty tied to bad backlinks from a previous vendor and cleaned up RealTruck’s link profile while improving site content. As a result, RealTruck saw 94% year-over-year growth in organic traffic, a 48% increase in organic revenue, and 1 million additional shoppers from organic search, helping drive more than $1 million in increased sales.

RealTruck