Case Study: Leading Tech Company achieves 127% higher average time on site with Portent

Podcast Advertising Grows Brand Awareness

Leading Tech Company wanted to build awareness and credibility in the bot development space, but as a newer site it was struggling to stand out against established brands and grow visibility with its target audience. Portent helped the company with podcast advertising to reach business owners and bot enthusiasts and support its organic search momentum.

Portent implemented a targeted podcast advertising strategy, including audience research, test campaigns, custom landing pages, and host messaging tailored to each sponsorship. The campaign generated 800K episode downloads and delivered measurable gains in engagement: 127% higher average time on site, 40% higher pages per visit, and 24% lower bounce rate. It also contributed to 400 followed links and a 222% increase in organic traffic over seven months.