Case Study: Premier Regional Tire Dealer achieves higher brand affinity and engagement with Portent

Paid Social Strategy Increases Brand Affinity

Premier Regional Tire Dealer, a long-established regional tire retailer, wanted to expand customer outreach through paid social media while protecting the brand’s strong relationship with its core customers. The company brought in Portent and its Social Media team to support Facebook and Instagram advertising efforts across more than 400 stores.

Portent built a paid social strategy using Always On, Community Engagement, and Direct Response tactics, with promotion tailored to local markets and brand pillars. The campaign delivered a 69% quarter-over-quarter increase in estimated ad recall, a 55% quarter-over-quarter increase in click-through rate, and an 11% year-over-year decrease in CPM, helping strengthen brand affinity and reach new customers.