Case Study: Choice Mutual achieves 104% organic traffic growth with Portent

Off-Page SEO Campaign Raises Organic Traffic

Choice Mutual, a life insurance provider specializing in final expense policies, needed to improve organic search visibility and brand awareness in a highly competitive niche. Their previous guest-post link building approach was no longer delivering strong results, so they turned to Portent for off-page SEO and content promotion support.

Portent developed a data-driven survey and content campaign, then promoted the piece to reputable media outlets over two months to earn authoritative backlinks. The effort generated 118 backlinks, drove a 35% lift in organic traffic to the landing page in six months, increased domain authority by 20%, and helped produce a 159% rise in year-over-year referral traffic and a 104% increase in year-over-year organic traffic.

Choice Mutual