Case Study: a national moving client boosts lead form completions with Portent CRO

National Moving Client boosts form completions 6.12% with Portent

The customer, a national moving client, faced the challenge of low lead form completions on their PPC landing page despite high traffic. Portent was engaged to provide conversion rate optimization (CRO) services to analyze the issue and increase the number of qualified leads.

Portent implemented a strategy focused on highlighting the client's competitive advantages through a new tabbed content module designed with mobile users in mind. This solution successfully answered visitor questions and built trust. The results included a 6.12% lift in conversions across all devices, a 4% increase in conversion rate, and a 6.7% decrease in form abandonment, with the A/B test achieving over 90% statistical significance.