Case Study: MagellanTV boosts conversions with Portent's YouTube influencer marketing

MagellanTV boosts conversions 4x with Portent

MagellanTV, a documentary streaming service, faced the challenge of maximizing brand reach and subscription conversions with a new website and minimal brand recognition. Their existing paid media channels were resulting in a higher than desired cost per acquisition (CPA). They partnered with Portent to explore new advertising opportunities.

Portent implemented a YouTube influencer marketing campaign, carefully selecting influencers whose content aligned with MagellanTV's documentary-focused programming. This strategy resulted in a 45% lower CPA on YouTube compared to other channels and a conversion rate four times higher. Users referred from YouTube were 6.8 times more likely to convert, with YouTube directly driving 60% of all conversions. Portent's campaign successfully built brand recognition and significantly boosted subscriptions.

MagellanTV