Case Study: Linode achieves triple-digit SEM growth with Portent

Linode - Customer Case Study

Linode, a Linux virtual private server hosting provider with data centers worldwide, was facing rising lead-generation costs and stiff competition from larger brands. The company needed help improving search engine marketing performance, lowering its cost per acquisition, and driving better-quality conversions on a budget, so it turned to Portent for support with analytics, content strategy, and PPC.

Portent built segmented SEM campaigns with dedicated landing pages and tailored messaging for Linode’s key audiences, while also restructuring PPC, optimizing bids, and running conversion rate and multivariate testing. The work delivered strong results, including a 186% year-over-year increase in conversions, 123% average annual growth in SEM leads, and a 54% decrease in average cost per conversion.

Linode