Case Study: Enercare achieves 23% YoY organic traffic growth with Portent SEO and CRO

Leads Soar With Cross-Team Collaboration

Enercare, one of North America’s leading home and commercial energy solution providers, wanted to increase website-driven leads in a competitive, seasonal market. To do that, the company needed to strengthen its topical authority, improve organic search visibility, and boost user engagement and conversions. Portent helped Enercare with SEO, content strategy, CRO, and off-page SEO.

Portent implemented a cross-team strategy that included technical and on-page SEO, content hubs, UX research, conversion rate optimization, and backlink building from relevant publications. The results were strong: organic traffic rose 23% year over year, form fill conversion rates increased 24%, and total conversions grew 65%. Portent also helped Enercare beat its MQL form-fill goal more than nine weeks early and finish 39% above target.

Enercare