Case Study: Lakedale boosts revenue with Portent's SEO and content strategy

Lakedale boosts revenue 110% with Portent

Lakedale, a luxury camping resort on San Juan Island, faced significant challenges when the pandemic forced the travel industry into a lockdown in March 2020. The resort was closed for months and needed to find a way to attract new customers safely once it reopened. Portent provided SEO, content strategy, and PPC services to help them capitalize on rising search volume as people sought safe, outdoor travel options.

Portent implemented a strategy that included a technical SEO program, a website rebuild, and the creation of keyword-driven content and landing pages focused on being a helpful resource for the area. This solution led to a 32% increase in organic traffic, a 59% boost in new users, and a remarkable 110% increase in revenue, making 2021 Lakedale's strongest year despite the ongoing pandemic.