Case Study: Equipment Experts, Inc. achieves 118% growth in Google Ads call volume with Portent

Keyword Optimization Amplifies YoY Growth

Equipment Experts, Inc., a family-owned diesel truck repair and heavy equipment service shop in Western Washington, needed to increase incoming calls from Google search while working with a limited advertising budget. They turned to Portent for PPC support to improve visibility and drive more phone leads.

Portent’s Small Business Solutions team used keyword audits, research, tighter keyword-level bidding, and rewritten ad copy to strengthen targeting and click-through performance. Over two years, Portent helped deliver a 118% increase in Google Ads call volume, a 23% decrease in average cost per call, and a 33% increase in average click-through rate.

Equipment Experts, Inc.