Case Study: Sudara achieves greater sales and return on ad spend with Portent

Increasing Sales with Paid Social Success

Sudara, a mission-driven e-commerce apparel brand, wanted to expand its social impact by increasing sales, brand awareness, and customer reach. To do this, Sudara worked with Portent, using content strategy and paid social strategy to help drive more revenue and connect with new customers.

Portent implemented a mobile-first social campaign for Facebook and Instagram, combining refreshed video creative, lookalike audience modeling, and device targeting. The campaign delivered strong measurable results: 39% greater return on ad spend than the initial goal, 26% greater revenue than the goal, and more than 872,000 video views across Facebook and Instagram.

Sudara