Case Study: Leading Online Test Preparation Organization achieves 33% of lifetime referral traffic with Portent

Digital PR Campaign Drives Huge Traffic Spike

The Leading Online Test Preparation Organization partnered with Portent when it needed faster link building and more traffic to its parent domain. The company had moved from two separate exam sites to a single parent site, but wanted to increase authority, organic visibility, and conversions across all of its test preparation offerings.

Portent’s Off-Page SEO team turned a data-rich school rankings report into a digital PR campaign, consolidating and refining the content, then pitching it to local and national media. The campaign generated 177 links, 80 brand mentions, and 3,014+ referrals, driving more than 33% of the site’s lifetime referral traffic.