Case Study: Leading Global Relocation Service Provider achieves higher conversions with Portent CRO

Conversion Rates Jump with CRO Strategy

Leading Global Relocation Service Provider needed to lift conversion rates on its paid search landing page to hit quarterly lead goals, but a highly competitive market and a fixed budget left no room to increase ad spend. Portent’s CRO team was brought in to review the on-site user experience and identify changes that could make conversions easier.

Portent simplified the quote request form by removing redundant content, including a phone call CTA and pre-filled fields already completed in the prior step, then tested the changes through an A/B test. The result was a 6% increase in overall form-fill conversions, a 14% increase in mobile form fills, and a 22% increase in mobile phone call conversions, all with 0% increase in ad spend.