Case Study: Star Rapid achieves major organic growth with Portent

Content Hub Strategy Creates Major Growth

Star Rapid, a custom manufacturer of rapid prototype and tooling designs, wanted to grow its organic visibility and build trust with prospective customers in a competitive market. With little SEO traction and limited website traffic, Star Rapid turned to Portent for help with SEO, content strategy, PPC, and analytics to strengthen its authority in rapid prototyping and plastic injection molding.

Portent implemented a content hub strategy, created content briefs for Star Rapid’s team, and restructured the site’s information architecture and internal linking to boost relevance and discoverability. The results were strong: Star Rapid achieved a 32% increase in overall website traffic, 10x growth in monthly blog traffic, and moved from #15 to #1 for “prototyping services,” while also earning #1 rankings for “plastic injection molding” and other key terms.

Star Rapid