Case Study: Leading Tech Company achieves 5K+ Organic Visits with Portent

Comprehensive Strategy Boosts Organic Traffic

Leading Tech Company needed to launch a new website in the development space to build trust, raise brand awareness, and increase conversions, but it had no existing organic visibility and faced a skeptical audience. Portent came on board to support the effort with analytics, content, design, development, SEO, PPC, paid social, and off-page SEO.

Portent implemented a comprehensive strategy that combined user and keyword research, content hub creation, paid social testing, and early link building to establish authority and drive traffic. The results included 5K+ organic visits in 12 months, 33% of organic traffic going to hub pages, 200 unique backlinks, a 64% increase in social traffic, a 29% decrease in cost per click, and 82,000+ site visitors across social channels.