Case Study: Choice Mutual achieves major organic traffic growth with Portent

Choice Mutual boosts organic traffic 293% with Portent

Choice Mutual, an insurance company, tasked Portent with increasing organic traffic and improving their backlink profile in a highly competitive industry. The client specifically sought off-page SEO services to raise their domain authority and establish their brand as a trusted source.

Portent implemented a long-term strategy involving competitive analysis and 15 content promotion campaigns over three years. This approach generated high-value content and extensive media outreach. Portent's work resulted in a 293% increase in organic traffic, a 39% increase in domain authority, and the acquisition of over 1,600 pieces of digital media coverage, including 984 earned backlinks.

Choice Mutual