Case Study: a well-known direct broadcast satellite service provider boosts subscriptions and revenue with Portent’s programmatic advertising

a well-known direct broadcast satellite service provider boosts revenue 520% with Portent

Portent worked with a well-known direct broadcast satellite service provider that was looking to boost subscriptions for its professional sports streaming package. The customer's challenge was to broaden its reach and attract a larger B2B customer base by introducing a programmatic display advertising campaign without compromising its existing successful ROI from paid search and SEO.

The solution implemented by Portent involved building upon the client's existing paid search audiences to inform a strategic programmatic campaign. This approach targeted users at all funnel stages, from prospecting to remarketing. The results were significant, including a 281% increase in assisted conversions and a 520% rise in assisted conversion revenue. Portent's campaign ultimately drove a 9% increase in total subscriptions and exceeded all initial revenue expectations.