Case Study: a telecommunications SaaS business communications client closes the loop on offline sales with Portent

a telecommunications, SaaS business communications client attributes $52M in revenue with Portent

Portent worked with a telecommunications and SaaS business communications client that struggled to attribute its expensive marketing efforts to offline sales. The client's long sales cycles, often lasting up to 18 months, made it difficult to connect marketing spend from months or years prior to eventual revenue and purchase decisions.

Portent implemented a closed-loop reporting solution by establishing a first-party identifier to bridge disparate data sources like Google Analytics, Eloqua, and Salesforce. This allowed them to synthesize customer journey data and run it through custom attribution models. As a result, Portent provided the client with complete visibility into $52M in closed-won revenue, attributed 2,300 opportunities, and analyzed 58,000 leads to understand which channels and content drove pipeline growth.