Case Study: a prominent business communications company achieves 500% more lead submissions with Portent PPC strategy

a prominent business communications company increases lead submissions 500% with Portent

A prominent business communications company was struggling to scale its paid search and display campaigns. Their strategy utilized a bottom-funnel approach for all users, which resulted in low lead submission rates and difficulty scaling cost-effectively. They hired Portent to transform their PPC efforts to acquire new potential customers and increase lead submissions.

Portent implemented a full-funnel PPC strategy with tailored campaigns for each stage of the marketing funnel. This approach included top-funnel display ads for awareness, mid-funnel remarketing and search campaigns, and bottom-funnel campaigns targeting highly engaged users. The results were dramatic, including a 500% increase in lead submissions and a 25x increase in users who completed a micro-conversion before submitting a lead. Portent's strategy delivered massive growth in user engagement and lead volume.