Case Study: Biosero achieves software-led growth with Portavoce Public Relations

Biosero boosts customer leads 70% with Portavoce Public Relations

Biosero, a life sciences company, faced the challenge of transforming its image from an equipment reseller to an innovative software company after pivoting to develop its Green Button Go laboratory automation software. They partnered with the marketing communications agency Portavoce to redefine their brand and proactively market their new products to automation and software engineers in the Biotech and Pharmaceutical sectors.

Portavoce implemented an integrated marketing campaign for Biosero that included digital marketing, public relations, and video storytelling to communicate the company's new mission. The results were significant, including a 70% increase in customer leads, $5 million in purchase orders, and substantial growth in web traffic and SEO rankings, culminating in Biosero's successful acquisition by Bico Group for $165 million.

Biosero