Case Study: TUNAP achieves 6% increase in paying customers in 9 months with portatour route planner

Tunap - Customer Case Study

Tunap, a leading European aerosol manufacturer with over 800 employees and operations in 22 countries, relied heavily on a field sales force that visited auto service centers but still planned routes manually by "slicing" territories. That manual process left gaps as roughly 10% of accounts closed each year, created a heavy planning burden, and gave sales management little visibility — so Tunap chose portatour's dynamic route-planning software to modernize planning and reporting.

portatour automated daily planning, prioritized active and potential customers with tailored visit frequencies, and enabled tablet-based, consistent visit logging and easy reporting. The pilot rolled out smoothly and scaled across the team; as a result Tunap reversed two years of decline, increasing paying customers by 6% within nine months, reactivating former customers, and delivering measurable ROI (the vendor says costs are covered by one extra order per rep per month).portatour also provided management with reliable field statistics to test and deploy successful call strategies.

Tunap

Sebastian Zimmermann

Customer Management