Case Study: SONAX achieves 36% faster weekly planning and flexible on‑road rescheduling with portatour®

The Long-sought-after Solution Following The Search For A Dynamic And User-friendly Experience

Sonax, a German car-care specialist active in over 100 countries with a 50+ person field force in the DACH region, struggled with manual and inflexible route planning that cost reps hours each week and produced inefficient travel. Seeking a dynamic, user-friendly solution that could integrate with Microsoft Dynamics CRM, Sonax selected the portatour route-planning software to replace their rigid planner and reduce planning chaos from last-minute changes.

portatour was rolled out via a three‑month pilot with real CRM data, comprehensive online training and full Dynamics CRM integration, delivering AI-based, push‑button rescheduling on the road. The result: weekly planning effort fell by 36% (from 64 to 41 minutes), 71% of field staff said portatour made it easier to react to unforeseen changes, 86% found it easy to learn and 88% praised the onboarding/support—improving transparency, more store visits and day‑to‑day flexibility thanks to portatour.

Sonax

Florian Behmer

Sales Management Assistant