Case Study: Scandinavian Tobacco Group achieves 15% boost in store distribution with portatour

Scandinavian Tobacco Group - Customer Case Study

Scandinavian Tobacco Group Lane Ltd., the U.S. business unit of Scandinavian Tobacco Group, struggled with fixed routing and static mapping tools that could not optimize visit timing or respond to dynamic customer demands. To address this, they evaluated and implemented portatour, a cloud-based dynamic route planner, to improve visit prioritization, scheduling and territory coverage.

portatour automatically generates daily, optimized visit plans based on priorities, call frequencies, opening hours and travel times, helping reps visit the right stores at the right time. Since implementing portatour, STG reports a 15% increase in distribution of key brands, higher sales-force efficiency (the same number of calls in less time or more relevant calls), and improved reporting and analytics for territory management.

Scandinavian Tobacco Group

Mark Hooks

Director of Sales Operations