Case Study: mymuesli achieves 2,000+ additional customer appointments and efficient automated route planning with portatour®

mymuesli - Customer Case Study

mymuesli, a German multi-channel muesli retailer with about 800 employees and nearly 45 company stores, struggled with manual, gut-feel route planning for its field sales team—planning took 1–2 hours every two weeks, was disrupted by last‑minute changes, and only 50% of customers were visited at the desired intervals. To address this, mymuesli adopted portatour’s Route Planner app (installed from the Salesforce AppExchange).

portatour automated scheduling and prioritized visits by frequency, shelf space and turnover while allowing easy adjustments for short‑term campaigns, plus on‑site call reporting and management dashboards. As a result, planning now takes seconds instead of hours, freeing two hours per rep every 14 days (about three extra appointments per rep), which translates to roughly 2,000 additional appointments per year across 14 reps; visit-interval adherence rose to 75% from 50%, travel times fell, daily visits increased, and the previous one‑day‑per‑week data‑prep role was eliminated.

mymuesli

Adrian Müller

Regional Sales Manager