Case Study: Minderleinsmühle achieves 100% customer coverage and major time savings with portatour

Minderleinsmühle - Customer Case Study

Minderleinsmühle, a German manufacturer of chocolate products, needed a faster, more reliable way to plan field sales routes and handle reporting. Before using portatour’s route planner, the team relied on Excel and Google Maps, spending 4 to 5 hours on route planning and delaying reports until the end of the day.

With portatour, Minderleinsmühle automated route planning and made reporting available immediately after visits, with a smooth rollout and quick onboarding for the field sales team. The vendor, portatour, helped the company cut route planning time by about 90%, save 2 hours per week on reporting, and achieve 100% coverage of the customer base with a clearer overview and fewer missed customers.

Minderleinsmühle

Adrian Leidner

Head of Sales