Case Study: Kao Australia achieves more salon visits and uncovers new leads with portatour

Kao Australia - Customer Case Study

Kao Australia, the local arm of global beauty manufacturer Kao, needed to professionalise its field sales force so city reps could balance calls on existing salon customers with prospecting new leads. The company sought a user-friendly, iPad-based call-planning and reporting tool compatible with Salesforce and selected portatour’s route planner app from the Salesforce AppExchange.

portatour implemented dynamic route planning, territory optimisation and Salesforce-integrated reporting that was quick to install and simple for non‑IT staff to configure. As a result, reps were routed to salons they had previously passed by, opening a wealth of new leads, improving daily plan flexibility and enabling measurement of call frequency, travel time and customer visits through portatour Reports — giving management clear insights to coach and boost sales performance.

Kao Australia

Rodney Macnamara

Managing Director