Case Study: Coup de Pates improves sales efficiency and customer coverage with portatour

Increased efficiency increases the customer satisfaction

Coup de pates, a leading food retail company in France and the Benelux countries, needed a more structured way to plan sales routes because 20% of its active customers were going unvisited over the course of a year. To improve coverage, workload organization, and customer proximity, the company turned to portatour’s route planner for its field sales team.

portatour implemented the solution through a pilot in three regions, followed by training, ambassador support, and a wider rollout with regular workshops. The software’s user-friendly map-based planning and reporting tools helped Coup de pates raise efficiency and reduce the share of unvisited active customers from 20% to 8%, a 60% improvement.

Coup de pates

Romain Sentissi

Commercial Efficiency Manager