Case Study: HOLY Energy boosts field sales efficiency with portatour

Holy Energy scales field sales with portatour and reaches 500–700-store territory optimization

The customer, Holy Energy, a dynamic company producing powder-based alternative soft drinks, faced a challenge scaling its field sales operations. As its retail presence grew to hundreds of stores, manual route planning became too complex and error-prone. The company needed a tool to automatically manage its growing number of outlets with different priorities and intervals.

The vendor, portatour, implemented its automatic route planning and territory optimization software. The solution provided Holy Energy with a flexible system that creates optimized schedules and balanced territories at the touch of a button. Since implementation with portatour, planning effort is significantly lower, call intervals are consistently met, and the field sales force can focus entirely on customer visits, leading to high satisfaction and operational efficiency.

Holy Energy