Case Study: HELA achieves 155,000 fewer kilometers per year with portatour

HELA - Customer Case Study

HELA, a long-established German consumer goods company with about 600 employees, faced inefficient, largely manual field sales route planning and infrequent territory optimization. The team needed a faster, more flexible way to manage visits, special tasks, and changing priorities, and turned to portatour for automated route planning and territory optimization.

With portatour, HELA streamlined planning from half a day per week to just minutes, and the rollout went smoothly thanks to good CRM data and team support. The impact was significant: each sales rep now drives about 42 kilometers less per day, totaling 155,000 fewer kilometers per year, plus 442 fewer office days annually and a fairer workload across the team.

HELA

Jan Markus Eichert

Field Sales Manager