Case Study: Giesinger Bräu achieves faster route planning and greater sales efficiency with portatour

Giesinger Bräu saves 30-45 minutes per field rep daily with portatour

Giesinger Bräu, a medium-sized brewery based in Munich, faced a challenge in efficiently planning routes for its sales team, which served a large network of up to 2,000 retail outlets. The manual process of exporting customer data and planning routes across multiple platforms was tedious and time-consuming. The company sought a better geographical overview of its sales territories and turned to portatour for a solution.

portatour provided automatic route planning and geographical clustering of customers. The implementation was smooth, and the software integrated seamlessly with the existing ERP system. As a result, each field representative saved 30 to 45 minutes per day on route planning, equating to several hours per week. This valuable time was reallocated to customer meetings, significantly increasing the sales team's efficiency and providing greater transparency into visit history.

Giesinger Bräu