Case Study: ATKO achieves one extra field service day and zero forgotten customers with portatour

ATKO - Customer Case Study

ATKO, a family-run distributor of trade and DIY products in Ireland, was struggling with inefficient route planning for its field reps. Using Google Maps led to missed customer calls and poorly optimized sales routes, so the company turned to portatour to find a better automated planning solution.

With portatour, ATKO integrated route planning into its CRM and automatically generated optimized routes based on customer data and visit parameters. The result was no forgotten customers, a reduction in planning time from a full day to about one hour, and one extra field service day each week instead of an office day, while new reps could be trained in just 15–20 minutes.

ATKO

Brendan Auld

Managing Director