Case Study: PressOne Africa reaches 90+ CSPs globally with PortaOne’s Add-on Mart

PressOne Africa reaches CSPs in 90+ countries in 12 weeks with PortaOne

PressOne Africa, a Nigerian developer of cloud-based communication solutions, faced a significant challenge in expanding beyond its domestic market. Despite having proven software used by major local clients, the company struggled with the time and resources required to build credibility and reach international communication service providers (CSPs). The vendor, PortaOne, provided a strategic alternative to direct sales through its Add-on Mart marketplace.

The solution involved PressOne Africa listing its software on PortaOne's Add-on Mart, which required a 12-week preparation to ensure seamless integration. This move provided immediate visibility to PortaOne's network of CSPs in over 90 countries. The results included the elimination of cold outreach, direct inbound partnership inquiries, significantly shortened sales cycles, and higher-quality engagements with prospects.

PressOne Africa