Case Study: Snap Originals boosts engagement with Portal A’s "Level Up" series featuring Stephen Curry

Snap Originals launches Level Up with Portal A, reaching Stephen Curry’s 60m fans

Snap Originals, in partnership with Portal A, faced the challenge of showcasing a new side of Stephen Curry by spotlighting his mentorship of young athletes. Their goal was to create a series that would lift up rising stars and transform their challenges into superpowers.

Portal A implemented a solution that followed six young athletes to their hometowns before and after a life-changing encounter with Stephen Curry. The resulting series, Level Up, was a major hit for Snap Originals, debuting with a large billboard in LA and significant social promotion. It was named Best Social Video Series by the Webby Awards and successfully engaged Stephen Curry's 60 million fans across social media.

Snap Originals