Case Study: Škoda boosts digital lead generation and UX with port-neo

Škoda triples newsletter subscribers with port-neo

Škoda, a Czech automobile manufacturer and subsidiary of Volkswagen, faced the challenge of adapting to disruptive industry trends and evolving consumer behavior to strengthen its digital customer experience. Partnering with digital agency port-neo, Škoda sought to holistically optimize its online presence and lead generation process to successfully navigate this transformation.

port-neo implemented a comprehensive solution, analyzing Škoda's customer journey and optimizing approximately 200 web pages for improved user experience. They digitized key processes, including the test drive communication, and enhanced email marketing efforts. As a result, Škoda saw a tripling of its newsletter subscribers and achieved open and click-through rates significantly above the industry average, solidifying its position as a top-ranked automaker in German email marketing.

Škoda