Case Study: Hager gains a global installer persona and customer journey with port-neo

Hager builds a global installer persona with port-neo and surveys 360 installers across 6 countries

Hager, a major provider of electrical installations, needed to better understand its international target group of electricians. Their existing persona was outdated and not reflective of the heterogeneous, Europe-wide market. To address this challenge, Hager engaged port-neo for persona development and customer journey mapping services.

port-neo implemented a data-driven solution involving qualitative interviews, an international online survey with 360 installers across six countries, stakeholder workshops, and UX audits. This approach resulted in a comprehensive global persona profile with two sub-profiles and a detailed customer journey that mapped the target group's challenges, needs, and behaviors. The project provided Hager with deep, actionable insights to improve its overall customer experience and communication strategies across Europe.

Hager