Case Study: Berge & Meer Touristik boosts email revenue with port-neo

Berge & Meer boosts email revenue 43% with port-neo

The customer, Berge & Meer Touristik, a specialist for round trips and cruises, faced the challenge of overcoming predictable low seasons in its tourism business. To counter this cyclical booking trend, they partnered with the vendor port-neo for a communication strategy and email marketing campaign.

port-neo implemented a targeted 4-week campaign called "Reisejagd" (Trip Hunt), sending daily tailored email offers perfectly matched to customer online booking behavior. This solution generated a positive ROI within just 9 days, achieving a 43% increase in email channel revenue and a 53% new customer rate, turning a loyalty offer into a lead generation tool. The campaign was so successful it became a permanent part of the customer's email strategy.

Berge & Meer Touristik