Case Study: AOK Baden-Württemberg boosts content marketing success with port-neo

AOK Baden-Württemberg reaches 169,000 unique visitors with port-neo

AOK Baden-Württemberg, the largest public health insurer in its region, faced the challenge of maximizing relevance for its members and partners. They needed to better understand their target audience's interests and determine the most effective way to reach them with their health-oriented mission. To address this, they partnered with the CX agency port-neo to establish content marketing as a core strategy.

port-neo implemented a solution beginning with comprehensive research and social listening to identify relevant topics. This led to the creation of the GESUNDNAH community platform and an omnichannel campaign. The results significantly exceeded expectations, garnering 169,000 unique visitors against a target of 40,000 and generating over 15,500 high-quality leads, demonstrating the campaign's successful resonance with the audience.

AOK Baden-Württemberg