Case Study: Walmart launches Hyper Tough grease guns with Porchlight branding and packaging support

Walmart gets 3 of 5 Hyper Tough grease guns to market with Porchlight

Porchlight was engaged by Walmart to help a manufacturer pitch five models of grease guns to be sold under Walmart's exclusive Hyper Tough label. The challenge was to create compelling packaging and merchandising concepts that would secure Walmart's approval and successfully bring the products to market.

Porchlight developed 3D renderings of the packaging and in-store planograms, created multiple packaging designs and structures, and provided merchandising recommendations. As a result, Walmart chose to bring three of the five pitched products to market. Porchlight delivered the final die lines, packaging designs, product photography, and shipping diagrams, ensuring a successful launch of the new Hyper Tough grease guns.

Walmart