Case Study: Uponor Elevates Its Retail Presence with Porchlight

Uponor boosts retail presence with 3 30-second videos from Porchlight

Uponor, a leading brand of professional PEX-A plumbing systems, faced a challenge with its retail presence at The Home Depot. Its in-store bay had minimal branding and failed to communicate the value of its premium products to both DIY homeowners and professional installers. They turned to the vendor, Porchlight, for a comprehensive solution involving packaging, visual merchandising, and digital content.

Porchlight implemented a two-phase solution. First, they enhanced Uponor's online product pages with improved imagery, copy, and instructional videos to build shopper confidence. Second, they designed a new in-bay signage system for The Home Depot that highlighted Uponor as the professional's choice and justified its premium pricing. The work resulted in polished, presentation-ready renderings developed for internal review and potential submission to The Home Depot for a wider rollout.

Uponor