Case Study: Therma-Tru boosts shopper engagement with a Porchlight bay redesign

Therma-Tru redesigns its Home Depot bay with Porchlight to showcase standard and Pro lines

Therma-Tru, the leading entry door brand in the U.S., faced a challenge with its in-store bay design at The Home Depot, which was not testing well. To lead the category, they tasked vendor Porchlight with redesigning the display to better differentiate their Pro line from their standard product offerings.

Porchlight conducted extensive competitive research and in-store intercepts to understand the ideal shopper environment. The solution was an attractive new merchandising structure that personalized the experience by allowing shoppers to touch and see all options while providing clear comparison information. The vendor's redesign successfully drove greater shopper engagement and purchase intent for the customer.

Therma-Tru