Case Study: The Home Depot achieves a cohesive multi-format Veranda brand refresh with Porchlight

The Home Depot refreshes Veranda packaging across multiple shapes and substrates with Porchlight

The Home Depot, a major home improvement retailer, approached its long-time partner Porchlight with a significant challenge: to refresh its Veranda brand by creating a single, cohesive design that would work across a wide variety of packaging shapes, sizes, and substrates.

Porchlight solved this by developing several design concepts and creating a flexible system of segments where each design element could live, mathematically scaling them according to the packaging structure. The vendor implemented feature call-outs, illustrations, and silhouette photography to clearly convey product information, ensuring the final design worked on both extremely vertical and horizontal packages.

The Home Depot