Case Study: The Home Depot strengthens sustainability recognition with Porchlight

The Home Depot boosts Eco Actions traffic 30% with Porchlight

The Home Depot sought to establish a structured program to recognize and support suppliers demonstrating exceptional sustainability achievements. Their goal was to create a platform that would amplify these efforts and reinforce their own commitment to eco-conscious initiatives. They partnered with the vendor Porchlight for video production and branding services to bring this vision to life.

Porchlight developed the Eco Actions Partner Program, which included a formal selection process, the production of high-quality videos showcasing each supplier's efforts, and dedicated content for The Home Depot's website. The results since the 2023 launch have been significant, with 12 partners selected and a 30% year-over-year increase in website traffic for 2024. Porchlight's work provided partners with valuable marketing assets and enhanced brand recognition and trust.

The Home Depot