Case Study: Schlage boosts email engagement and product visibility with Porchlight

Schlage adds 15-20 product illustrations with Porchlight

Schlage, a manufacturer of stylish door hardware, sought to enhance its email marketing and online product presence. They engaged the vendor Porchlight for strategic and creative marketing solutions to address these challenges.

Porchlight developed and managed a comprehensive email marketing campaign for Schlage, creating two distinct templates for consumers and professionals and conducting A/B testing via Salesforce Marketing Cloud. They also produced a series of detailed product illustrations for HomeDepot.com and Amazon.com to demonstrate features like durability and ease of installation. The results were tracked and reported on a weekly, monthly, and annual basis, providing Schlage with clear, measurable insights into their marketing performance.

Schlage