Porchlight
68 Case Studies
A Porchlight Case Study
SANY America, a manufacturer of heavy-duty construction equipment, sought to elevate its business and distinguish its brand within the competitive industry. To meet this challenge, they partnered with the vendor Porchlight for a comprehensive suite of services including brand positioning, web development, and content marketing.
Porchlight developed a new brand platform for SANY and executed over 100 creative projects. This included designing and building the main SANYAmerica.com website and creating a new ecommerce site, SANYDepot.com, to facilitate online machine purchases. The solution also encompassed extensive advertising efforts such as billboards and digital campaigns. Porchlight's work successfully fueled SANY's growth across all branding and marketing initiatives.