Case Study: SANY Depot stands out at CONEXPO with Porchlight's immersive brand experience

SANY Depot drives 80,187 booth visits with Porchlight

SANY Depot, a heavy equipment manufacturer, faced the challenge of creating a standout brand experience at the large CONEXPO-CON/AGG trade show in Las Vegas to elevate their business and distinguish their brand within the industry. They turned to the vendor Porchlight for concept development, trade show design, and digital marketing services to achieve this.

Porchlight developed and executed the "Welcome to Peachtree City" theme, creating a sophisticated Southern experience in Las Vegas that encompassed everything from booth design and outdoor advertising to a custom illustrated coloring book. This solution by Porchlight was highly successful, resulting in 46,000 YouTube views, 80,187 booth visitors, 1,375 leads collected, and the sale of 26 booth machines during the event, making it SANY Depot's most successful CONEXPO experience to date.

SANY Depot