Case Study: MyMoldDetective transforms product packaging and campaign launch with Porchlight

MyMoldDetective launches multi-channel packaging and marketing with Porchlight in 3 months

MyMoldDetective faced the challenge of designing retail packaging for their new product sold at The Home Depot, which also needed to function across a multi-channel campaign including a point-of-purchase sheet, website, brochure, and trade show graphics. They enlisted Porchlight to create a design that protected the product during complex shipping from China, could be repacked in the U.S., and clearly communicated the product's professional-grade advantages over cheaper competitors.

Porchlight developed a two-part packaging solution with a durable structure for shipping and repacking, complemented by a design that highlighted key features like the professional pump and mail-in tests. Furthermore, Porchlight promoted the kit through digital advertising and created transactional emails to ensure a consistent customer experience across all communications.

MyMoldDetective